Do Not Sell or Share My Personal Information

Your California Privacy Rights

Under the California Privacy Rights Act (CPRA), California residents have the right to opt-out of the "sale" and the "sharing" of their personal information for cross-context behavioral advertising. Chera TV, Inc. ("CheraTV") is committed to protecting your privacy and respecting these rights.

This page explains these rights and provides you with the methods to exercise them. For a complete overview of our data practices, please review our main Privacy Policy.

What Information We Collect

We may collect the following categories of personal information, as described in more detail in our Privacy Policy:

• Identifiers (e.g., name, email address, IP address, account ID, mobile device identifiers like Apple's IDFA and Google's GAID)
• Commercial information (e.g., subscription history, viewing history, content preferences)
• Internet or other electronic network activity (e.g., browsing behavior, interactions with our Website and App)
• Geolocation data (general location based on IP address; precise location with your consent)
• Inferences drawn from personal information (e.g., profiles reflecting your content preferences)

Do We "Sell" or "Share" Your Personal Information?

CheraTV does not sell your personal information in the traditional sense (i.e., for monetary consideration).

However, the CPRA defines "sale" and "sharing" very broadly. Our use of third-party analytics and advertising technologies on our Services may be considered a "sale" or "sharing" under California law. For example, we may use advertising cookies on our Website or integrate third-party Software Development Kits (SDKs) into our App. These tools collect device identifiers and usage data, which are then shared with our analytics providers and advertising partners to help us understand how our Services are used, measure the effectiveness of our marketing campaigns, and provide you with relevant content and advertising.

How to Exercise Your Right to Opt-Out of Sale or Sharing

You have the right to direct us not to "sell" or "share" your personal information at any time. You can exercise this right through any of the methods below.

Right to Limit the Use of My Sensitive Personal Information

The CPRA also gives you the right to limit our use and disclosure of your "sensitive personal information" (such as precise geolocation or account credentials) to only what is necessary to provide the Services you have requested.

Alternative Contact Methods

In addition to the methods above, you may also submit your rights requests by:

Verification, Response Time, and Non-Discrimination

• Verification Process: To protect your privacy and ensure security, we will take steps to verify your identity before processing your request. We will only use the personal information provided in your request for verification purposes.
• Response Time: We will acknowledge receipt of your request within 10 business days and aim to provide a substantive response within 45 days, as required by law.
• No Discrimination: We will not discriminate against you for exercising your CPRA rights. This means we will not deny you services, charge you different prices, or provide you with a different level or quality of services for exercising your rights.

Other California Privacy Rights

In addition to the rights described on this page, California residents have other rights under the CPRA, including the Right to Know, the Right to Delete, and the Right to Correct. To exercise these rights, please use our Privacy Rights Portal or contact us using the information provided above.